Back in 2003 this site was born out of the passion of an individual rider for finding the best components available and being able to install them himself. This grew into a desire to share these products and technical knowledge with others.

As a small biker-owned startup, we are pleased to have already had a significant impact on the bicycling industry. Aftermarket fork seals for mountain bikes were almost unheard of before we became the online source for Enduro Fork Seals. Our successful collaboration with Enduro set off a wave of competition from some of the largest manufacturers in the world. We continue to this day to sell and support Enduro Fork Seals and bearings.

We are perhaps best known for our RWC Rear Shock Needle Bearing Kits, which have forced the industry to rethink their high-drag bushing systems that were not only hampering the performance of rear shocks, but were in many cases damaging linkages and rocker arms. The increasing prevalence of bearing-mounted rear shocks is a testament to the effect we’ve had on an industry that previously insisted that DU bushings were “good enough.”

Real World Cycling is the proud North American distributors of ARI/Ariete fork seals and bicycle accessories. Ariete is obsessed with quality and have brought over 75 years of motorsports experience into the bicycling world.

We are tool fanatics. Improvisation has its place, but we are believers in "the right tool for the job." If we can't find the right tool, we'll make it. It means something to us that we personally know the machinists, anodizers, and laser markers who make our tools and that we are helping them to provide for their families. Yes, with rising costs the temptation to outsource our products is there, but we remain committed to keeping our manufacturing in southern Arizona.

While providing top quality products is important to us, it is not enough without the necessary support to go with it. We pride ourselves on solving problems and making each transaction a positive experience. Being human, we sometimes fall short, but our promise is to always go above and beyond to make things right.